MARKETING & NEW BUSINESS CONSULTING ANDREA FOTH
About me.
With my track record in leadership roles, I bring extensive experience in leading and transforming brands and teams, managing complex projects, and driving business growth. My career spans a variety of industries, where I have excelled in fostering and managing relationships with a wide range of clients. This has honed my strong communication, negotiation, and relationship management skills, making me a valuable partner for companies seeking to enhance their client relationships
and business performance.
In addition to my 25 years of traditional marketing expertise, I offer a unique understanding of the digital frontier, having served on the advisory board of Austria's first Metaverse agency and contributed significantly to the Web3 space through consultation, education, and public speaking. This blend of skills positions me uniquely to guide brands in navigating the evolving business landscape, especially those undergoing repositioning or transformation.
Services.
I offer brand building and -transformation, project and client service direction, pitch lead management
as well as team upskilling support. To increase your existing client base and attract new ones,
I provide New Business consulting adapted to your individual situation, resources and goals.
Agency & Brand Leadership:
Marketing Lead,
Client Service Direction, Project Direction,
Pitch Lead
New Business Consulting:
New Business Advisory, Client Retension, Client Akquisition, Strategic Planning, Pitch Guidance
Upskilling/Coaching:
Project Management Education, Onboarding, Transformation Guidance
CV.
Employment.
01/2023-10/2025
Head of Marketing
JobRad Loop
Rebranding, Positioning and Transformation from Bravobike GmbH/revelo.de to JobRad Loop, build; structure and grow Marketing-Department
05/2019-12/2023
Freelance Consulting
Marketing & New Business Consulting
Ageny Clients: Glück Berlin, Valid Digital, Granny, Traffic Productions, Jung von Matt, Engaginglab
05/2022-today
Member of Advisory Board
10/2022-06/2023
Client Service Direction
NFBrands.X
Educating and consulting Brands entering Web3
Traffic Productions
Clients: Schleich
09/2023-today
05/2018-today
Managing Director &
Marketing Director
Citizen2be gUG
NGO supporting traumatized women and children in trauma healing with free yoga classes.
01/2006-09/2006
Sr. Project Manager
10/2004-09/2005
Account Manager
06/2002-10/2004
Account Manager
Jung von Matt/next
Clients: GlaxoSmithKline, Microsoft Deutschland, WestLB, Konzerthaus Dortmund
argonauten360°
Client: Payback
ABW Agentur für vern. Kommunikation
Clients: Campari Deutschland, Leo Center, Börse München, RT-Reisen, Europäische Reiseversicherung, Finnische Zentrale für Tourismus
02/1999-05/2002
Training Management Assistant Advertising & Jr. Account Manager
Samt und Rosen Werbeagentur
Clients: Internolix, Computer Channel, Jeyes Deutschland, Online USV, 3 Com, Vohrer & Vohrer, PC Spezialist, REWE, Gebhard & Schuster Wertpapierhandelsbank
10/2014-04/2019
Marketing & New Business Director
VCCP Berlin
Building a New Business Department in Berlin connected to all VCCP Office in London, Sydney, Madrid, Prague and New York.
05/2013-09/2014
10/2010-04/2013
Account Director
10/2006-09/2010
Account Director
Parental Leave
VCCP Berlin
Clients: Telefonica o2, Heineken, Ferrero, Nike, BMW Motorrad
Jung von Matt/Elbe
Clients: Telefonica o2, Heineken, Ferrero, Nike, BMW Motorrad
Education.
04/2003-02/2004
09/1999-01/2001
1990-1999
Bayerische Akademie für Werbung und Marketing
Diploma: Electronic Marketingwirtin (BAW)
Berufsschule für Werbung und Marketing
Diploma: Management Assistant Advertising
Gymnasium, Vaterstetten
Diploma: Abitur (High-School Diploma)
Skills.
Language
German: Mother tongue
Englisch: Business fluent
French: Basic knowledge
Software
Software Skills:
I've worked a lot with Miro, Slack, Canva, Hubspot, Midjourney, ChatGPT, Discord, Personio just to name a few of the most popular ones.
Clients.
